Portfolio of John C. Key
Portfolio of John C. Key
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Doge Bows

CHALLENGE: Develop a logo, brand, and small campaign for a line of canine bow ties in less than 48 hours.

SOLUTION: Play off high fashion and develop a simple logo to be used in social, outdoor, and even celebrity endorsements.

Concept multiple options featuring a simple color pallet and sophisticated font choices.

Concept multiple options featuring a simple color pallet and sophisticated font choices.

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Create ads using a look more often associated with high fashion than pet products.

Create ads using a look more often associated with high fashion than pet products.

Combine high-end photography and brighter colors to develop a digital presence.

Combine high-end photography and brighter colors to develop a digital presence.

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